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Maybe a few years ago the audio seemed to be becoming quite overshadowed by the pull of the increasingly complex audiovisual formats. The video killed the radio star, says the song, an unexpected paradigm to understand how some media cannibalize others when they are born.

However, technology Last Database ( https://www.lastdatabase.com/ ) has made the audio pick up steam again. Radio never disappeared, no matter how much its audiences were no longer the overwhelming ones of the 1940s or 1950s. The profile of current radio listeners shows that the medium is still there. The traditional radio is not the one that explains, in any case, the revival of audio and with it the sound announcement.

The consumption of music streaming has become the norm of the market, while the boom in podcasts in recent years has raised a new industry. Smartphones and smart speakers have underpinned the importance of audio content.

Where there are audiences, there are advertisements. Where there are advertisements, there should be an in-depth study of the market and what works in one setting and another. It is not worth assuming that you already know everything about an advertising format. Neuromarketing proves time and time again that nothing can be taken for granted, and it just did so with audio advertising. An Australian neuroscience study has compared how the brain reacts when listening to advertisements on different sound content channels.

The study showed that, even if they are audio formats, their ads do not have the same effects. In a way, you could say that it makes sense. Although they are audio content, it is not the same to listen to the radio, streaming music or even a podcast. Consumer expectations are different and so is the listening experience.

Research has used neuroscience to study what reaction is registered in the brain when this type of content is heard. Radio wins when it comes to timing. According to the conclusions, radio is the sound medium that achieves engagement by listeners for the longest time. More attention is also paid to it: the study data speak of a 60% higher neural attention figure.

Even so, the other audio content formats also have their positive side, which stand out in other areas and which provide other values. If advertisers are looking to settle on the listener's memories, the big winner will be the podcast. It is the one that shows the highest levels of memory processes.

Against this, music works on a much more emotional level. It is the medium that has the strongest impact when it comes to generating a positive attitude towards the brand featured in the ad.

An ad type for each format
All this makes it very important to differentiate, also here, the channel in which the advertising will be served. Advertisers had a hard time understanding when video came online that they couldn't just recycle TV ads.

Perhaps the time has come to make the same thought about audio ads. According to the conclusions of the study, not only is each format unique and offers differentiated opportunities, but erring in the type of ad has a disastrous effect on the listener. According to their data, there is a 170% variation in the response to the ad when it does not match what is expected from the channel on which it is being listened to.

Therefore, the same ad cannot be served to the consumer who listens to a playlist of their favorite songs on Spotify, as the latest headlines on the radio as their favorite podcast. Creativity must think about the space it occupies, but so must the objectives of the brands. Each channel will reinforce a differentiated element.

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افضل شركة عزل خزانات بالرياض :-

أن تسربات المياه تعتبـر من المشكلات المنزلية التي غير ممكن التهاون فيها إذ تتسبب في العديد من الأضرار شبيه ضرر قلة من الممتلكات في البيت أو صعود فاتورة المياه الشهرية على نحو جنوني ، لهذا إذا كنت تشاء إدراك ما إذا قد كان هنالك تسربات في فناء البيت أو أينما في البيت عليك بملاحظة فاتورة المياه وإذا تأكدت من حضور تسربات فاتصل بـشركةالأندلس لأنشطة المنزلية التي تعتبـر احسن مؤسسة عزل خزانات بالرياض 0559597588.

أسعار افضل شركة عزل خزانات بالرياض :-

يريد العديد في القيام بعزل الخزانات فى سبيل كبح تسربات المياه وتفادي العديد من المشكلات ولكن يقلق العديد من الأشخاص حول أسعار عزل الخزانات فهناك العديد من المؤسسات التي تقوم بعرض خدماتها التي ربما تصبح طفيفة ولكن بأسعار مرموقة على نحو مبالغ فيه ولكن لا داعي للتوتر من التكلفة المادية الخاصة بخدماتنا فـشركة الأندلس تريد بشدة على تقدم عروض وتخفيضات دائما على خدماتها بحيث تتلاءم مع قدرات الزبائن فمبتغانا الأول هو تقدم مصلحة باهرة بأسعار معقولة ترضي عملائنا المحترمين فنحن أرخص شركة عزل خزانات في الرياض.

شركة عزل خزانات المياه بالرياض :-

تحتسب شركة الأندلس افضل شركة عزل خزانات بالرياض وواحدة من المؤسسات الرائدة في تخصص تقدم النشاطات المنزلية وهذا لأن المؤسسة تريد بشدة دوماً على تقدم خدماتها بجميع جدارة ونبضة ولكن المؤسسة تمتاز أيضاً ببعض المميزات التي جعلتها إحدى المؤسسات الرائدة في تخصص عزل الصناديق في الرياض وفي كل أرجاء المملكة العربية السعودية تلك المميزات تتمثل في:-

يبقى تيم فريد من مصلحة الزبائن في انتظار رغبــات واستفسارات الزبائن وتلبيتها في أقرب توقيت.
المؤسسة تمتلك تيم وظائف من المتخصصين والفنيين من ذوي الحنكة في تخصص عزل الخزانات
تستعمل المؤسسة أجدد وأجمل الادوات التي تعاون على بلوغ الهامة بيسر ونبضة.
تستعين المؤسسة بمواد عزل مرموقة الدقة تضمن عمليات عزل صاحبة دقة مرموقة.
تقديم المؤسسة ضمانات على جميع النشاطات التي تعرضها.
تلتزم المؤسسة بالمواعيد التي يحددها الزبائن.
عزل خزانات المياه الأرضية

تتنوع الصناديق الأرضية عن أصناف الصناديق الأخرى من حين المسافة ومواد التصنيع وطرق العزل
أيضا لهذا فانت بحاجة الي مؤسسة عزل صناديق بالرياض مجربة وذات حنكة ضخمة
لضمان دقة العزل وسوف نعرض في تلك البند
إجراءات عزل الخزانات الأرضية :-

في المقام الاول نقوم بتفتيح أي شرخ او تعشيش او تصدعات متواجدة بالخزان ماإذا بالجدران او بالأرضية وتعتبـر تلك المرحلة أكثر أهمية مرحلة في عزل صناديق المياه الأرضية .
ثانيا نقوم بنقل كافه الأدوات والادوات التي ينفذ استعمالها في صيانة الخزان ( مداواه التصدعات ومنـاطق التسربات ) او في عزل الصناديق والمواد المستعملة في التطبيق .
ثالثا تبدا بالتنفيذ وباستعمال طبقة متينة من مادة العزل الاسمنتي ( طبقة اللياسه ) نقوم بالتخلص من منـاطق التسربات بعد ذلك الانتظار ريثما تجف تلك الطبقة .
رابعا نقوم بوضع طبقة من العزل الايبوكسي وهو احسن أصناف عزل الصناديق الأرضية لا يتفاعل مع الخزان كما انه سلام ومطابق لمعايير الدقة المشروطة .