Greetings everyone,
I would like to put forth how integrating B2B content syndication and an intent data bank can revolutionize lead generation strategies.
Content syndication enables your white papers, webinars, and case studies to have broad visibility and it increases audience segmentation, but not all the leads generated from these campaigns are going to make a purchase. This is where a intent data bank comes into play. This tool retains digital footprints such as web searches, competitor sites visited and so on, and utilizes them to find leads interested in the service offered.
By synchronizing these two strategies, you can:
• Syndicate content to portals where prospects exhibiting high buying intent are and when searching.
• Employ intent signals to evaluate and categorize leads generated from the syndication campaigns.
• Provide tailored follow up actions based on actual research carried out by the prospects.
• The above is an excellent method of maximizing ROI with a scope for targeting quality leads only.

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