I'm a first-time author who just self-published a memoir about overcoming addiction and finding purpose through wilderness therapy. I've poured my heart into this book, but my marketing budget is extremely limited (under $500). I'm looking for recommendations on affordable book marketing services that could help me reach readers who might benefit from my story.

I've tried posting on my personal social media, but my network is small. I'm considering investing in some targeted Amazon ads, but I'm not tech-savvy and worry about wasting money. Are there Book Marketing Services that specialize in memoir/self-help that won't break the bank? Or should I focus on free strategies like podcast interviews and book review blogs?

I believe in my message and know there are people who need to hear it, but I'm struggling to connect with them. Any advice from authors who've successfully marketed personal stories on a tight budget would be incredibly helpful. Thank you in advance for any guidance!